So I'm sure for those who have been to their local Sally's Beauty Supply store may be familar with the hair coloring aisle. If you've never heard of this store, basically they sell professional beauty supplies that are catered to the public. Normally when hairstylists at the salon use professional products, they have to go to specific beauty supply stores that require you to have a license, especially if you're purchasing hair color.
Now, I'm sure everyone is aware of the drugstore box colors from Loreal, Garnier, etc. You've probably heard it before if you colored your hair, but do not use box dye. It may be the cheaper alternative, but in the long run, it's eating away at your hair. An ingredient often used in color box dye is henna or sometimes metallic dyes. They tend to change the texture of your hair with overtime use. The difference between box dye and professional color is that box dyes only coat the cuticle of the hair, so the outside, while professional color actually penetrates through the cuticle, into the cortex and the medulla. This is why most of the time when it comes to lightening the hair/bleaching your hair in the salon after coloring at home (often using box dye), its extremely hard to remove. It's like paint on a wall. So that's a little bit of knowledge about hair, now onto the main point.
Now in box dyes they usually come with 2 things (sometimes 3, but I'll use the typical 2 items to avoid complicating things). Pretty much what I'm showing above, a bottle of peroxide (much smaller than above and comes with an applicator) and a tube of color. All you simply have to do is mix the two together, shake, and apply (peroxide is usually 20 volume so that it by default helps lift the color by 2 levels with never been colored hair/virgin hair). Most of the time people have read the back for a little guide to see what color they will end up with after using the color, with the existing color they have already. Now here is the trick...what if your hair has unevenness of color? Say you colored it pitch black, and you had your roots growing in but you had a dark blonde color, and a few highlights here and there prior to the black, and now you want to go light? That's where you start to complicate things. To use these products, unless you're just simply depositing color (going light to dark), you could probably get away with the results. However, hair color is pigment...so unless you remember your color principles from elementary, you're gambling with the results. To get maximum results with these, you need some knowledge with hair coloring (and not just applying, actually mixing the mediums for the situation you're dealing with).
I've tried Color Brilliance before, and I wasn't too happy with the results. I had chosen a 4N, so rather dark, almost a black? I colored my sisters hair with it, and it gave me 2N instead of a 4N. Rather than trying to achieve a natural dark black brown, I got an artificial looking black. So I double checked the second time I used the color when I went back to the store, got the same one, thinking could have been a mistake on my part looking at the wrong color swatch. Again, same problem occurred. So I've learned that Color Brilliance turns out darker than the color it says it'll give. So I turned to Wella since I've used this line in a salon I've worked at, except it was Color Perfect. This one I have at home is Color Charm, and it works great. This is all I've used on my sister's hair since, and I've lifted her hair from a 4N slowly to about a level 6 with copper tones without bleaching her hair. Mind you I also tried Loreal highlight line (not sure of the name, but it allows extreme lift without bleaching, meant for virigin hair) prior to coloring her hair copper, and it turn out fine, however it may not work for everyone as the texture and porosity of each individual differs.
So if anyone is similar to me, hasn't gotten their hairstylist license yet, or has the knowledge about color hair and needs some suggestions where to get color/peroxide, I would highly recommend Wella Color Charm's from Sally's Beauty Supply.
Link -- Sally's Beauty Supply http://www.sallybeauty.com/
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